Product Manager, Growth

What you'll do

Own the growth funnel end to end

• Own acquisition, activation, and retention across the Smirk product—identify where people drop off and ship the changes that fix it.
• Run a rigorous experimentation program: form hypotheses, design tests, read the data, and make the call. Build a culture where we learn in days, not quarters.
• Monitor the funnel metrics that matter—conversion, activation rate, retention, CAC, LTV—and use them to find the biggest levers and prioritize what ships next.
• Optimize onboarding so people go from "interested" to "covered" with as little friction as possible.
• Design lifecycle strategies—re-engagement, habit formation, and upsell—that keep members active and confident in their coverage.
• Collaborate directly with the founders to shape what we build and why.
• Ship quickly, learn quickly, and keep improving.

Partner with the team

• Work as peers with product, engineering, and marketing leaders from Lemonade, Venmo, and Instacart—no layers between you and the decisions.
• High ownership and direct founder access on one of Smirk's highest-leverage functions.
• A remote-first team that operates on Central Time.

What you need

Experience

• 7+ years of product management experience, with meaningful time in growth, lifecycle, or PLG roles at a consumer company.
• Proven track record improving acquisition, activation, and retention through experimentation—not just launching features, but moving metrics.
• Built 0→1 products that shipped to real users and scaled, or led major growth initiatives with measurable impact.
• Strength in consumer-facing products that simplify complex decisions—healthcare, fintech, insurance, or marketplaces.
• Fluent in funnel analytics, A/B testing, and experimentation platforms.
• Build and ship with AI-native workflows.
• Strong judgment about which details matter most.

How you work

• You've shipped in environments where the roadmap didn't exist yet—and you helped write it.
• You know how to make sharp tradeoffs with limited resources and tight timelines.
• You default to experimentation over debate—run the test, read the data, make the call.
• Strong taste paired with humility.
• You care about the people on the other side of the screen.

Skills

• Fluent in growth metrics—CAC, LTV, conversion, retention, payback—and can translate data into a prioritized roadmap.
• Clear communicator across engineering, design, marketing, and executive audiences.
• Comfortable across both B2C and B2B2C growth motions.

What you'll get

• Competitive salary + early-stage equity with significant upside, along with health benefits (of course).

About Smirk

• Smirk is building an AI-powered health insurance experience for the 90M workers traditional insurance forgot: freelancers, gig workers, and small-business employees—people who deserve better than paperwork, surprise bills, and legalese masquerading as "coverage."
• We've got the nation's largest collection of freelancers and Fortune 20 customers in the pipeline, Chubb as our carrier partner, and CHROs from Starbucks and McDonald's advising us.