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Finally. Health benefitsbuilt for themodern worker.

Choose what you need. Build around your budget. Yours wherever work takes you.

Build my benefits

Underwritten by ACE American Insurance, a Chubb company.

Fits your budgetPay only for the benefits you keep.
Know costs before careSee the price before you book.
Moves with your workNever tied to one employer.
Pays from your first visitNo deductible to clear first.

Your work. Your life. Your way.

You have more freedom than ever in how you work and live. Now your health benefits can work that way too.

Choose what matters.

Build around your budget.

Take them wherever work takes you.

Finally.Benefits that belong to you, not your job.
How it works

How Smirk works.

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01
Build benefits around you

Choose what matters and what you want to spend.

02
Get your benefits right away

Choose your benefits and get covered immediately.

03
Know before you go

Know what's covered and what you'll pay before you get care.

How personalization works

Start with you.Build from there.

Answer a few simple questions about what matters to you, how you use healthcare and what you want to spend. Ailene helps turn your answers into benefits built around you.

01How often do you see a doctor?
Twice a year, and the dentist every six months.
02Pay less each month, or less at the office?
Less when I’m actually there. I’d rather it be handled.
03Protection from one big event, or care all year?
Care all year. The everyday things are what I actually use.

Three people, three real sets of benefits at real prices.

Example 1 of 3

Michael’s plan

Freelance developer. Never seriously ill, and never not paying for something.

Medical and telehealth2 doctor visits and 2 urgent care visits at $150 each, $500 for every day in hospital, and a doctor by phone day or night.
Dental2 cleanings at $100, and $175 toward a filling.
Prescriptions12 generic refills at $10, and $30 on brand-name refills.
Vision1 eye exam at $75, and $110 toward glasses.

Michael keeps his doctor. There is nobody to check with first.

$100
a month
Build my benefits with Aileneor ask Ailene to change it

at any point. This price is the same at .

Meet Ailene

Health benefits you can actually use.

She knows your plan and acts on it, so you know what a visit costs before she books it.

Helps you personalize your plan
Explains your benefits in plain language
Shows what your plan pays and what the visit costs
Guides you to a quality provider and books your appointment

Real human support sits behind Ailene, and your data stays with you.

Medical and telehealth are already yours on every Smirk plan. Want help picking what to add?
What would you suggest?
Start with what you already use. Most people add prescriptions and dental first, then build from there.
Can I change it later?
Any time. Add or drop a benefit whenever your work changes, and I will tell you exactly what changes with it.
And what would I pay at the visit?
Your plan pays a set amount toward each kind of care. I show you that number next to what the provider charges, before you book, never after.
Can you find me someone good?
Yes. I look at who is rated well near you, check what they charge against what your plan pays, and book it. You see both numbers before I confirm anything.
Plan shapes

Different lives.Different needs.Different benefits.

Eighty dollars a month to a hundred and thirty-four. The price follows what each person needs, not how much plan they bought. Start from the closest and change what doesn’t fit.

Ailene builds yours around you.

Marisol in her garage workshop, setting a job box down on the bench
Between Things

Marisol’s plan

Seasonal contractor. Three months between gigs, and nothing covering the gap.

Medical2 doctor visits at $150 and 2 urgent care visits at $150
Hospital and surgery$1,000 on admission, $1,000 toward surgery, and $500 a day
Telehealthevery visit at $0, day or night
Accident and AD&D$10,000 of accident costs, paid to Marisol
Prescriptions12 generic refills at $10
Not picked

dental, vision, critical illness, mental health, therapy, screening.

Michael laughing at his desk mid conversation, index cards pinned to the wall behind him
Everyday

Michael’s plan

Freelance developer. Never seriously ill, and never not paying for something.

Medical2 doctor visits at $150, 2 urgent care visits at $150, and $500 a day in hospital
Telehealthevery visit at $0, day or night
Dental2 cleanings at $100 and $175 toward a filling
Vision1 eye exam at $75 and $110 toward glasses
Prescriptions12 generic refills at $10
Not picked

accident, critical illness, mental health, therapy, screening.

Gina laughing on her porch steps as she tightens a running shoe
Stay Ahead

Gina’s plan

Prevention-forward consultant. Books the screening, and reads the results.

Medical2 doctor visits at $150, $1,500 toward surgery, and $500 a day in hospital
Telehealthevery visit at $0, day or night
Preventive screeningscreenings and checkups covered every year
Prescriptionsbrand and generic refills, 12 a year
Dental and vision2 cleanings at $75 with nothing toward a filling, 1 eye exam at $75 and $110 toward glasses
Not picked

accident, critical illness, mental health, therapy.

Every one of these is somebody’s finished plan, not a package.Take the closest one and Ailene rebuilds it around you.

These prices are the same at .

Ask Ailene anything.

Still deciding?Ask Ailene™

Or start with the questions we hear most.

Your benefits

What can I choose?

Medical and telehealth come with Smirk. On top of that you choose from dental, vision, prescriptions, accident, critical illness, mental health, therapy and preventive screening. Take one, take all of them, and set the level of each.

Can I change my benefits?

Any time. Add, drop or turn a benefit up or down whenever your work changes. Ailene shows you what changes with it, and the new price, before anything is committed.

When do my benefits start?

Join any day of the year, even if you missed open enrollment. Most benefits are usable right away, and Ailene tells you which ones carry a waiting period before you buy.

Do my benefits stay with me if my work changes?

Yes. They are yours, not your employer’s. No COBRA cliff when a job ends, no gap between contracts, and no coverage year to wait out. Change jobs, go freelance, move states: nothing lapses.

Do Smirk benefits have deductibles?

No. There is nothing to clear first. Your benefits pay a set amount for each kind of care, at any provider.

Can I cover my spouse or kids?

Everyone in your household who wants benefits gets their own set, sized to what they actually need.

About Ailene

What can Ailene help me with?

Building your benefits, explaining what they pay, finding care, booking it, reading a bill, and getting more out of what you already chose. Real human support sits behind her.

How does Ailene know what’s right for me?

She asks. A few plain questions about how you use healthcare and what you want to spend, then she builds around your answers and shows the price as it moves.

What information does Ailene use?

What you tell her, and the benefits you have chosen. Nothing about your health is required to enroll in the first place.

Is my information private and secure?

Yes. Your data stays with you and never changes your price. Smirk is guaranteed issue, so there is no medical exam and no health questionnaire to hand over.

Using your benefits

How do I find care?

Ask Ailene. She looks at who is rated well near you, checks what they charge against what your benefits pay, and books it. You see both numbers before she confirms anything.

Can I keep my doctor?

Yes. There is no network and no referral, so any provider you choose works, and there is nobody to check with first.

How do I know what I’ll pay before I go?

Your benefits pay a set amount toward each kind of care. Ailene shows you that number next to what the provider charges, before you book, never after. No surprise bill weeks later.

How do prescriptions work?

The prescriptions benefit pays a set amount per refill, generic or brand depending on the level you chose. Fill it at any counter, and Ailene shows you the price before you collect.

What if I need more care than my benefits cover?

Smirk pays fixed amounts per benefit, so costs above those amounts are yours. Ailene shows you the limit on every benefit before you enroll, and your benefits can include hospital cover and critical illness protection up to $100,000, paid directly to you.

About Smirk

Is Smirk health insurance?

Smirk benefits are fully insured and underwritten by Chubb. Not a discount card, not a membership program. It is not traditional major medical either: it pays a set amount toward each kind of care rather than an open-ended share of every bill.

Who provides the benefits?

Chubb underwrites them. Smirk designs how you build them and how you use them.

Where can I use my benefits?

At any provider you choose. Smirk itself is rolling out state by state, so check your ZIP at signup and Ailene will tell you instantly whether you can enroll where you live.

Why does Smirk cost less than a marketplace plan?

You only pay for the benefits you keep, each one pays a fixed amount with no markup baked into the premium, and an AI-run service costs less to operate. For context, marketplace out-of-pocket premiums rose 58% once the tax credits expired, with a further 14% median increase proposed for 2027. The saving here is structural, not a promotion. Source: Kaiser Family Foundation analysis of ACA Marketplace rate filings.

What about pre-existing conditions?

Smirk is guaranteed issue, so there is no medical exam and no health questionnaire to enroll and nothing about your health changes your price. There is one limit worth knowing: a condition you were treated for in the 12 months before your benefits start is not covered for your first 12 months. After that it is covered like anything else. Some benefits also carry a short waiting period, and Ailene tells you which ones apply to you before you buy.

Can I deduct my premiums if I’m self-employed?

That is one for your accountant. Tax treatment depends on how you work and how you file, and we do not give tax advice. Bring your Smirk details to the conversation.

Your life. Your budget. Your benefits.

Build mine