Finally.Health benefits built for today’s workers.
Choose what you need.Build around your budget.Yours wherever work takes you.
Underwritten and insured by Federal Insurance Company and ACE American Insurance Company, both companies.
This policy provides limited benefits on a fixed indemnity basis. It does not constitute comprehensive health insurance coverage and is neither Minimum Essential Coverage under the federal Affordable Care Act (ACA).
Your work. Your life. Your way.
You have more freedom than ever in how you work and live. Now your health benefits can work that way too.
Finally.Benefits that belong to you, not your job.
How Smirk works.
Build your benefits
Pick the plan you want and tweak the benefits.

Book your visit
No networks. Smirk covers care from any doctor you choose, with reduced fees at 1.5M+ providers.
- See any doctor
- Includes unlimited online visits at no extra cost
- Most benefits start immediately

Use your benefits
A fixed cash benefit for every type of care. Your benefit lands in your Smirk Wallet™ and pays the clinic directly. You see your benefit and estimated cost before the visit.
- Get cash back if your care costs less
- Only pay the difference if care costs more
- No deductible

Say your plan pays $150 toward a doctor visit.
- Visit costs
- $100
- Your benefit
- $150
- Back to you
- $50
Say your plan pays $150 toward a doctor visit.
- Visit costs
- $100
- Your benefit
- $150
- Back to you
- $50
- Visit costs
- $200
- Your benefit
- $150
- You pay
- $50
Start with you.Build from there.
Tell us about yourself: what matters to you, how you use care, and how much you want to pay each month. Ailene™ turns your answers into benefit recommendations built around you.
Your benefits
Example plans built by real people. What yours covers and costs is up to you, and changes with the benefits you pick and where you live.
Finally.Health benefits you can actually use.
Meet Ailene™, your AI Personal Care Concierge. She doesn’t just design your benefits. She helps you use them.
So you always know what to do next.
Real human support sits behind Ailene™, and your data stays with you.
Different lives. Different needs. Different benefits.
Meet Marco, Keisha and Diane. They each chose the benefits that mattered to them and a budget that worked for their life.

Marco’s benefits
“If I get hurt on a run, I lose the income and the month.”
dental, vision, prescriptions, mental health, accident medical expense.

Keisha’s benefits
“I haven’t seen a dentist in three years, and I squint at every client’s phone.”
prescriptions, mental health, critical illness, AD&D, accident medical expense.

Diane’s benefits
“I’m used to great benefits. I want strong cover for the care I actually use.”
vision, prescriptions, mental health.
Example plans built by real people. What yours covers and costs is up to you, and changes with the benefits you pick and where you live.
Tell Ailene™ what matters to you, what you’ll actually use and what you want to spend, and she builds your plan around it.
Ask Ailene™ anything.
Health benefits can come with a lot of questions. Ailene™ is here to give you clear answers about Smirk, your benefits and how they work. Ask her the question you actually have, in your own words.
Or start with the questions we hear most.
About Smirk
Is Smirk insurance?
Smirk benefits are insurance, underwritten by Federal Insurance Company and ACE American Insurance Company. Not a discount card or a membership. It works differently from traditional major medical. Rather than an open-ended share of every bill, each benefit pays a set amount toward a kind of care, so you know your number up front. It can sit alongside your medical insurance plan. It is a different category of coverage: a supplemental fixed indemnity insurance, not comprehensive major medical coverage.
Who provides the benefits?
Plans are underwritten by Federal Insurance Company and ACE American Insurance Company. Smirk helps you customize plans and how you use them.
Where can I use my benefits?
At any provider you choose. Smirk itself is rolling out state by state, so check your ZIP at signup and Ailene™ will tell you instantly whether you can enroll where you live.
Why does Smirk cost less than a marketplace plan?
Plans pay a set dollar amount for specific services, like a doctor visit or a hospital stay, rather than a percentage of the bill. You choose the benefits you want and pay only for those. For context, the average amount people paid for marketplace coverage after tax credits rose 58% in 2026, after the enhanced tax credits expired. Insurers have proposed a median premium increase of 15% for 2027. Sources: KFF analyses of 2026 marketplace enrollment and 2027 rate filings. Smirk is not a marketplace plan and does not replace comprehensive health insurance. Benefits are paid in fixed amounts and may not cover the full cost of care.
Do I need to answer health questions or pass a medical exam to enroll?
No. Smirk is guaranteed issue, so you can enroll regardless of your health status. There is no medical exam and no health questionnaire, and nothing about your health changes your price. Benefits are paid subject to the terms of the policy, and some carry a short waiting period. Ailene™ tells you which ones apply to you before you buy.
Can I deduct my premiums if I’m self-employed?
That is one for your accountant. Tax treatment depends on how you work and how you file, and we do not give tax advice. Bring your Smirk details to the conversation.
About Ailene™
What can Ailene™ help me with?
Building your benefits, explaining what they pay, finding care, booking it, reading a bill, and getting more out of what you already chose. Real human support sits behind her.
How does Ailene™ know what’s right for me?
She asks. A few plain questions about how you use healthcare and what you want to spend, then she builds around your answers and shows the price as it moves.
What information does Ailene™ use?
What you tell her, and the benefits you have chosen. Nothing about your health is required to enroll in the first place.
Is my information private and secure?
Yes. Your data stays with you and never changes your price. Smirk plans are guaranteed issue, so there is no medical exam and no health questionnaire to hand over.
Your benefits
What can I choose?
An unlimited telehealth plan is provided by Smirk, plus all base benefit plans come with office visits and lab services. On top of that you choose from hospital and surgery benefits, dental, vision, prescriptions, accident, critical illness, mental health, therapy and preventive screening. Take one, take all of them, and set the level of each.
When do my benefits start?
Join any day of the year, even if you missed open enrollment. Most benefits are usable right away, and Ailene™ tells you which ones carry a waiting period before you buy.
Do my benefits stay with me if my work changes?
Yes. They are yours, not your employer’s. No COBRA cliff when a job ends, no gap between contracts, and no coverage year to wait out. Change jobs, go freelance: nothing lapses.
Do Smirk benefits have deductibles?
No. Since this is not a major medical plan, there is no upfront deductible to clear first. Your supplemental health benefits pay a set amount from Day 1 for each kind of care, at any provider. If you add the optional Accident Medical Expense plan, it comes with its own deductible of $100 or $250 per accident, depending on your plan. Everything else in your plan pays from Day 1, with no deductible.
Can I cover my spouse or kids?
Yes, spouse and dependents who want benefits can get their own set.
Using your benefits
How do I find care?
Ask Ailene™. She looks at who is rated well near you, checks what they charge against what your benefits pay, and books it. You see both numbers before she confirms anything.
Can I keep my doctor?
Yes. There is no network, so any licensed provider you choose works.
How do I know what I’ll pay before I go?
Your benefits pay a set amount for each kind of care. Ailene™ shows you that number next to what the provider charges, before you book, never after.
How do prescriptions work?
The prescriptions benefit pays a set amount per refill, generic or brand depending on the level you chose. Fill it at any counter, and Ailene™ shows you the price before you collect.
Your life. Your budget. Your benefits.
Built around what matters to you, with Ailene™ there to help you make the most of them.
Build mine

