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Growth Marketer

GrowthAustin, NYC, or San FranciscoFull-time

We're looking for a highly analytical, hands-on Growth Marketer to join the team and work closely with the Heads of Growth, Marketing and Product. This is a full-time role focused on driving end-to-end funnel performance—from acquisition through in-product conversion—with a strong emphasis on identifying gaps and improving conversion at every stage. You'll play a key role in scaling growth while ensuring efficiency, rigor, and continuous optimization across channels and the product experience.

What you'll do

  • Optimize the full growth funnel: acquisition → onboarding → conversion.
  • Manage and scale acquisition efforts across lifecycle marketing, product growth, and partnerships—balancing volume, efficiency, and long-term growth (we're active on both B2C and B2B sides, so you'll need to be prepared to work on both).
  • Identify funnel drop-offs and work cross-functionally with Product and Analytics to improve conversion rates at each step.
  • Define success metrics, build reporting frameworks, and turn data into clear, actionable insights.
  • Lead experimentation across channels and product (A/B testing, incrementality testing, attribution analysis).
  • Establish and improve growth processes, testing frameworks, and best practices.
  • Use AI tools to improve campaign performance, automate workflows, and enhance decision-making.

What we're looking for

  • 3+ years of hands-on experience in growth marketing, user acquisition, or product growth.
  • Proven track record managing and optimizing campaigns in competitive environments.
  • Strong analytical mindset with experience in attribution, experimentation, and performance analysis.
  • Deep understanding of funnel metrics and conversion optimization (not just top-of-funnel acquisition).
  • Ability to operate both strategically and hands-on across multiple initiatives.
  • Comfortable working cross-functionally with Marketing, Product, and Analytics teams.
  • High ownership: able to prioritize, execute, and drive outcomes independently.
  • Clear communicator who can translate data into insights and recommendations.
  • Fluency in modern AI tooling and workflows (e.g., LLMs, prompt engineering, MCP frameworks), with the ability to apply systems thinking to optimize growth loops, decisioning, and user journeys.

What you'll get

  • Competitive base salary.
  • Meaningful early-stage equity.
  • Health coverage through Smirk Health.
  • 401(k).
  • Flexible PTO.

Why this role, why now

  • The American healthcare benefits system was built for a workforce that no longer exists—one job, one employer, full-time, forever. Ninety million workers today are independent 1099 professionals, gig, part-time, multi-income, or micro-shifting. The system wasn't built for them.
  • Smirk is building the infrastructure that fixes this. We have the carriers, the payment rail, the employer pipeline, and a C-suite advisory council of former CHROs from some of the largest workforces in the country.
  • This is a rare opportunity to join early, own meaningful outcomes, and help define a new category at the intersection of healthcare, AI, fintech, and the future of work.
  • Now we're building the growth engine that scales it.

About Smirk

  • Smirk is building the AI health benefits infrastructure for the modern workforce: mobile, personalized coverage delivered with radical clarity. One in three adults today earns income from multiple sources, and traditional employer-tied benefits have failed the 90M+ workers who are independent 1099, flexible, gig-based, part-time, or between jobs.
  • Our platform—the Smirk Wallet™ and Ailene™ AI care concierge—unifies coverage, payments, and care navigation into one intelligent system. We are carrier-backed (Chubb), Mastercard-partnered, live with Freelancers Union, and in active pilot design with Fortune 500 employers.
  • We are seed-stage, post-product, post-traction, and accelerating.

How to apply

No formal cover letter required. Tell us: What growth experiment or funnel improvement are you most proud of? What made it successful? Why does improving healthcare access for the modern workforce matter to you?

Apply Now

If your email app does not open, send your application to careers@smirkhealth.com.

Email: careers@smirkhealth.com

If you want to help 90 million people feel seen—and build the growth engine that gets them there—we'd love to talk.

Smirk Health is an equal opportunity employer. We are committed to building a team that reflects the diversity of the workforce we serve.

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